I am by no means a “sneakerhead.” I’m not Turtle. I’ve never waited in line for Fukijamas. But I have had my fair share of signature shoes over the years.

As I kid I can remember my first pair of basketball sneakers, they were Hakeem Olajuwon‘s, then I had some Shaq’s, then I went on a mean streak of AI shoes, then Kobe’s moon shoes and then Vince Carter’s with those mean Raptor teeth down the sides… Got into high school and I can remember rocking these AWESOME cherry red T-Mac’s… and then took a few year hiatus from the game before coming back strong with some American flag Kobe’s last year for men’s league basketball action.

So why did I take you on this epic journey through some ELCTRIC footwear of mine? Well, because yesterday, the Big Baller Brand (aka “BBB”) dropped their first shoe line and it featured a sneaker for $495…

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That is absolutely bonkers and Twitter had a field day roasting the new footwear brand. Here are some of my favorites:

I honestly can say I love the hate because Lavar is a jackass, but I also sort of respect the way they’re trying to bypass the biggest brands in the game. Evidently they sold $2.5 million in sneakers in four hours. Hate Lavar for being an ass all you want, but starting your own shoe line and actually making it work is PRETTY boss.



RIP to When BBB Meant Something Completely Different,