I gotta say, Bud Light REALLY swung and missed this past Super Bowl Sunday.
For starters, I fancy myself a big “Thrones Guy” and their “Game of Thrones” commercial just made no sense to me.
— Club Fantasy FFL (@ClubFantasyFFL) February 4, 2019
Not only does the Bud Light Knight lose to the Mountain (retarded… why would you WANT your mascot to lose ever?), but then the dragon comes and burns everyone who was just having a great time drinking Bud Light!
Then, Bud Light goes and does something WAYYYYY more egregious if you ask me… It takes shots at other beers that use corn syrup.
To be clear, Bud Light is not brewed with corn syrup, and Miller Lite and Coors Light are. pic.twitter.com/x6tWqdSRXN
— Bud Light (@budlight) February 3, 2019
Now, the commercial itself takes aim at Coors and Miller, which is FINE since they are competitors with Bud Light*, HOWEVER (Stephen A Smith voice) a beer sommelier such as myself cannot sit idly by and act like even this is completely okay.
Well, because my two favorite beers – Natty Light and Busch Light (in that order) – BOTH use corn syrup. And why would this be so outrageous?
BECAUSE THEY ARE ALL ANHEUSER-BUSCH BRANDS!! WHY THE HELL WOULD YOU APPROVE A MARKETING CAMPAIGN THAT ATTACKS – EVEN EVER SO SLIGHTLY – YOUR OWN FAMILY?!?!
That pisses me off to no end, not to mention the fact that I just enjoy Natty & Busch Light more than Bud Light, which makes me think corn starch is in fact what I like, while rice syrup is the cause of my distaste for Bud Light.
All I’m saying is if you give me a bowl of rice or corn on the cob, I’m going with the corn.
“Maybe I would actually like Miller Lite if I gave it an honest try – I mean shit, that has corn syrup too!” – me to myself (but not really because buying a light beer is a two horse race at this point in my life).
Digressing here but this all just seemed like a huuuuuuuuuuuge miss on Bud Light’s part.
Besides the fact that I’ve said the words “Bud Light” ten times now, this marketing move sucked. Gotta do better than that if you want to be king.
It’s Good to Be King,
* = I guess… I mean Bud Light is far better, but whatever.